Achee goes out into the world via the media,
Internet, sacred journey. Achee’s marketing strategy is to enhance and
support our story by utilizing the following media and methods to drive
our message home to people worldwide.
Promotion and Public Relations
- Achee recognizes the key to success requires extensive promotion
done on a wide scale. To accomplish our goals, we require an extremely
capable and effective public relations firm that understands and
supports our purpose.
- We are developing a promotion campaign built around the possibility
of what Achee offers the world –- personal and global transformation
and ecological and population sustainability. This includes depicting
the intent of the Achee Light Center in Doissa, Republic of Benin,
West Africa, the creation of an eco-village at Akim Anyinase, Ghana,
also in West Africa, and Achee Activities in New York. We begin with
our Mission and Vision statement. This is reinforced in our web site
and with brochures and a press kit.
- Our promotional materials will make clear how Achee and our
Mission-Vision benefits every person on the planet.
- Samples of these materials will be included in the SUPPORTING
DOCUMENTS in the near future.
Future Plans Plus Promotion and Public Relations
- Debut Opening Gala of the Achee Light Center on a sacred date with
incredible music, performance and vegetarian cuisine. 2005/2006
- Announcements of the opening of the Achee Light Center on TV,
magazines, radio and other media in the U.S., the UN, Europe, Benin,
Ghana, other African countries, Australia, South America, Canada, as
well as in the Internet and via our linkages and global linkages of
organizations and individuals.
- Documentary Phase III completed, as well as videos of the entire
experience, and available for purchase/screening.
- Hire staff, including teachers, presenters, cleaning, cooking,
administration, computer, everything.
- Collaborate with other transformation-ecological-
Light-art-music-peace centers in creating global shifts.
Achee’s Web Site, www.achee.org,
provides the opportunity to present ACHEE LIGHT CENTER and ECO-VILLAGE
development plan to the maximum of effectiveness.
The Achee Web Site is slated to be translated into French and
Spanish, as well as Fon, Ga and Twi.
Achee has an extensive Address Book mailing list of people, all of
whom are potential supporters of Achee Activities.
The Base of Operations
Achee Headquarters are in New York City. We are open to volunteers,
interns, and members in the Achee organization.
Achee-Benin ONG headquarters are in Savalou, with offices in
Republic of Benin.
Donation of Equipment such as computers, printers, scanners,
laptops, copiers, faxes, video cameras, digital cameras are welcomed,
both in the U.S., Benin and Ghana.
"Aurora Borealis & Achee With Audre-y"
every week promotes Achee, providing up-to-date information and
Guest appearances on public access television are
being formulated now.
As Achee progresses, guest appearances are being
sought on network and cable television talk shows.
When "A Healer’s Heart: A Potpourri of
Humanity" ("AHH"), by Audre-y S. Arbe, is published,
Manhattan Neighborhood Network (MNN) is to host a book-signing event,
that will be documented via video tape and shown on television. "AHH"
has a section specifically on Achee, and a portion of the profit of
this book is targeted for Achee.